1 rich Libsyn https://www.libsyn.com 90 600 Psy was a psyop created to make South Korea cool. Soap operas were created to sell soap. And the Grand Ole Opry, the longest running radio show in history, was a marketing play for insurance. Joah Santos, founder of Warhol is a tribalism nerd who consulted for Unilever, ABInBev, Airbnb and others. He tells me underlying structure of how information spreads.&amp;nbsp; &quot;The majority of decisions are made by following other people we trust,&quot; says Santos. He's right. We offload the intellectual hard work of finding new ideas and products that will benefit our lives to various influencers and opinion leaders. &quot;We couldn't survive if we didn't,&quot; he says. Listen to the interview to understand how founders, CMOs, and inventive people can tap into this to disrupt the big brands. See the full show notes: https://justinkbrady.com/joah-santos The Justin Brady Show https://www.justinbradyshow.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/30155993/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/168481393