Marketing Science: An Interview with Koen Pauwels, Vice Dean of Research, Northeastern University

1 rich Libsyn https://www.libsyn.com 90 600 Marketing Science: An Interview with Koen Pauwels, Vice Dean of Research, Northeastern University Marketing today has grown far too complex for decisions to hinge on loose assumptions and guesswork. A more disciplined and fact-based approach is needed, supported by rigorous performance analysis, testing and forecasting, according to Koen Pauwels, one of the world’s leading marketing scientists. &nbsp;&nbsp; Customer First Thinking http://www.customerfirstthinking.ca/podcast-main.html <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/30155418/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/168364053