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  <title>Voice Marketing, with Susan Westwater</title>
  <description>Today's episode looks at how pervasive voice technology is, and how marketers can make better use of it.&amp;amp;nbsp; After spending over twenty years in marketing agencies, Susan Westwater became cofounder and CEO of Pragmatic Digital. Susan has talked and written on the role voice &amp;amp;amp; conversational AI plays in marketing and business strategy.&amp;amp;nbsp; Susan is coauthor of Voice Strategy: Creating Useful and Usable Voice Experiences. Recently, she co-authored the book&amp;amp;nbsp;“Voice Marketing”&amp;amp;nbsp; Chapters &amp;amp;amp; Timestamps 0:00 Intro 2:30 About Voice marketing 27:15 PSA 28:00 Susan’s process for enabling voice technology in your marketing&amp;amp;nbsp; 59:30 Where to find Susan and the book All people, products and concepts are linked in episode 182's shownotes page on the Funnel Reboot site.&amp;amp;nbsp; &amp;amp;nbsp; &amp;amp;nbsp; </description>
  <author_name>Funnel Reboot podcast</author_name>
  <author_url>https://funnelreboot.com</author_url>
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