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  <title>Avoiding Scarcity Mindset, Creating Financial Clarity, and Finding Enjoyment while Running a Business in a Male-Dominated Industry  with Cheryl (Ep. 209)</title>
  <description>Please welcome Cheryl Belber to the Born to Thrive Podcast! Cheryl is the co-founder and CEO of Empowered to Profit, a full service accounting agency specializing in owners getting paid from their business.&amp;amp;nbsp; Breaking the sterotypical &amp;quot;accountant mold,&amp;quot; this firm focuses on relations over transactions, and ensuring the business is actually making sense for you, the owner.&amp;amp;nbsp; Cheryl talks about putting more of your revenue into YOUR account, ensuring your business is here for a long time and actually benefits you so you can live out your dreams and goals, and more! &amp;amp;nbsp; (1:23) Founding Empower to Profit (5:20) Finding enjoyment and gratitude while growing a business&amp;amp;nbsp; (9:05) Embracing being direct (11:27) Challenging the stereotypes of accounting&amp;amp;nbsp; (13:20) Getting over the fear of finances&amp;amp;nbsp; (20:05) Finacial clarity in business and personal success&amp;amp;nbsp; (23:00) CEO Spreadsheet (30:25) 2024 Business predictions (33:00) Avoiding scarcity mindset (38:00) Stack wins (41:00) How running a business has changed Cheryl's marriage&amp;amp;nbsp; (45:00) Being a female business owner in a male-dominated industry &amp;amp;nbsp; Follow Cheryl: IG: @empowered2profit TikTok: @empowered2profit Grab a copy of Cheryl's Free Money Mastery Toolbox ------------------------------  Click Here to Purchase the Unposed Unbothered Journal!  Click Here to Download LWA's Free Transformation Blueprint&amp;amp;nbsp;  Save 10% with &amp;quot;alex&amp;quot; from Buffbunny:&amp;amp;nbsp;https://www.buffbunny.com/?rfsn=6261901.6ab300   Save 20% with alex from Legion:&amp;amp;nbsp;https://legionathletics.com/products/workout-supplements/?r=zrxnw&amp;amp;amp;utm_source=bc_alex-allen_zrxnw&amp;amp;amp;utm_campaign=bc Click Here to Apply for 1:1 Coaching with LWA Coaching </description>
  <author_name>Born to Thrive Podcast</author_name>
  <author_url>https://beacons.page/thealexallen/</author_url>
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