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  <title>Ep 144. Deep Dive with Adam Driver - Demystifying SEO</title>
  <description>Today I am delighted to have on the podcast Adam to unpick and demystify SEO or search Engine Optimisation as part of January’s measurement and evaluation theme. Adam originally trained as a journalist and has experience on both sides of the agency divide having been in-house and an account director at an agency. Adam has been a CIPR Chartered Public Relations professional since 2020. Adam set up Authentic comms in 2020, and describes his work as delivering in a ‘channel neutral, sector agnostic’ way, focusing on the audience(s) much like me! So we chat about a LOT of things including starting a business in a pandemic, measurement and evaluation and, of course, he provides us with a simple approach to getting started with SEO. So let’s dive in! Links mentioned in this episode: Find out more about his SEOhhh™️ and LinkedIn coaching at&amp;amp;nbsp;ww.authenticcomms.co.uk. &amp;amp;nbsp; Liked Listening today?&amp;amp;nbsp; What to do next: Get my FREE roadmap&amp;amp;nbsp;to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource:&amp;amp;nbsp;Find out more here. Hire my expertise Whether that’s support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further.&amp;amp;nbsp; You can also work with me 1:1 as a trainer and mentor – emma@henbe.co.uk Work with me closely If you’d like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at emma@henbe.co.uk to register your interest for you or your entire team. Leave me a&amp;amp;nbsp;voicemail on my Speakpipe page&amp;amp;nbsp;I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too. </description>
  <author_name>Communication Strategy That Works podcast</author_name>
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