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  <title>04 Maritza Parra: From Teenage Horse Enthusiast to Becoming the List Building Queen and Even Appearing on Oprah</title>
  <description>On Episode 04 of Second Half Comeback I feature my Interview with Maritza Parra.&#13;
Maritza is a author, speaker, coach and all around internet entrepreneur who turned her passion for horses as a teenager into a thriving business by using the power of story and list building.&#13;
Highlights and lessons from her story include:&#13;
&#13;
She discovered the power and leverage of list building&amp;amp;nbsp;because of her passion for Spanish Horses and a type of horse riding called dressage. She built a list of subscribers around this obscure &amp;amp;ldquo;niche within a niche&amp;amp;rdquo; and profited by just over&amp;amp;nbsp;$29,746&amp;amp;nbsp;when she made her first ever offer to her tiny &amp;amp;ldquo;horse list&amp;amp;rdquo;&#13;
During a tough time in her life, Maritza began studying the subject of Law of Attraction to help her overcome panic attacks and turn her life around. She again built a list of interested customers and was able to turn her interest into a coaching business and even eventually get featured on Oprah, The Soul Series.&#13;
How having a &amp;quot;Marketing Mindset&amp;quot; is the key to business.&#13;
How the &amp;quot;Power of Story&amp;quot; and creating something extraordinary is the key to your list building, marketing and sales.&#13;
How learning to say &amp;quot;Yes&amp;quot; has changed every aspect of her life.&#13;
She explains the importance of asking your customers what they want and then creating a product to fulfill their needs.&#13;
She discusses the importance of eliminating the negative influences from your life.&#13;
The benefits of focusing on taking the next small baby steps instead of focusing on massive action.&#13;
Learn about her daily rituals and habits that have helped her focus on her creativity.&#13;
Learn her tips and strategies for overcoming negativity and the Imposter Syndrome.&#13;
&#13;
Please find her and thank her for coming on the show at&amp;amp;nbsp;http://maritzaparra.com/&amp;amp;nbsp;&amp;amp;nbsp;or tweet her &amp;amp;nbsp;@MaritzaParra</description>
  <author_name>Second Half Comeback with DG Gregory</author_name>
  <author_url>http://www.secondhalfcomeback.com</author_url>
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