1 rich Libsyn https://www.libsyn.com 90 600 Becoming a Trusted Voice: Understanding the SARTO Method: Aspiration Mike Gonzalez continues dissecting the Trusted Voice Framework, focusing on the 'Aspiration' aspect of the SARTO Method.&amp;nbsp;Value alignment paired with your audience's aspiration translates into building trust. Mike illustrates how vauge aspirations can lead to broken trust with your audience. Mike advises how to study customer feedback to understand your audiences' true aspirations and tailor content accordingly.&amp;nbsp; Becoming a Trusted Voice with Mike Gonzalez https://trustedvoiceframework.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/29364983/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/165940973