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  <title>The Claw Podcast | Why Clear Messages Win, with Ben Guttmann</title>
  <description>When we're receiving messages, we want simplicity - and yet, when we're on the other side, as the sender, we have a propensity to push over-complicated, redundant, and jargon-laden messages out into the ether. In this episode, Eric sits down with Ben Guttmann, the Founder of the Digital Natives Group and author of &amp;quot;Simply Put,&amp;quot; to talk about why this is and what we as marketers can do to bridge this divide. To connect with Ben, click&amp;amp;nbsp;HERE. To connect with the show's host - Eric Holtzclaw - click&amp;amp;nbsp;HERE. To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click&amp;amp;nbsp;HERE. </description>
  <author_name>The Claw</author_name>
  <author_url>http://ligerpartners.com/</author_url>
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