1 rich Libsyn https://www.libsyn.com 90 600 In relational work, individuals with some sort of public-facing presence are at an advantage because people don't want to buy from a company but from an individual. They're in it to work with you, the expert - not your brand. That's what they're buying into. In many business-to-business companies, though, it's often a challenge to convince those experts to step forward. That's where someone like Emma Donovan, Co-Founder and Director of the human-centric brand studio Dapper, comes in. In this episode, Eric sits down with Emma to talk about the why and how of personal branding. To connect with Emma, click&amp;nbsp;HERE. To connect with the show's host - Eric Holtzclaw - click&amp;nbsp;HERE. To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click&amp;nbsp;HERE. The Claw http://ligerpartners.com/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/28654498/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/28654498