1 rich Libsyn https://www.libsyn.com 90 600 Episode 45 - That New Book Smell Show Notes We give Mark's new book the sniff test! &quot;Universal Principles of Branding,&quot; available now at bookstores everywhere. Universal Principles of Branding: 100 Key Concepts For Defining, Building, and Delivering Brands The Ship of Theseus Howard Bloom - recruitment strategy Aristotle on Storytelling Toyota Land Cruisers used as military vehicles Hubert Dreyfus Model of Expertise Send your ideas to hello@brandbox.show Apply to SVA Masters in Branding Program Please subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show! Don’t forget to submit your questions, comments, and ideas for future episodes of BrandBox to hello@brandbox.show Thanks for your support! BrandBox https://www.brandbox.show <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/28614623/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/28614623