1 rich Libsyn https://www.libsyn.com 90 600 Today I'm chatting with The Construction Copywriter, Cathy Camera about headache free marketing - music to my ears! We chat about all things content, including why case studies are so effective and how you can use them in your business. &amp;nbsp; We dive into: Being clear on your target market The power of testimonials Selecting impactful words Understanding SEO and keyword research Marketing is much more than social media &amp;nbsp; For more detailed shownotes and full transcript of the episode, click here: https://theartisans.com.au/podcast/episode-138/ Take Control With Nicole https://www.theartisans.com.au <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/28351310/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/162916028