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  <title>Determining Buyer Persona  &amp;amp; Important Startup Marketing Details- featuring Douglas Burdett</title>
  <description>In this episode, I interview Douglas Burdett who is the founder of Artillery Marketing. Douglas discusses the importance of &amp;quot;zero'ing in&amp;quot; on buyer persona along with the nuances &amp;amp;amp; key differences of marketing B2B vs. B2C. -------------- For More Information, Visit the HUB of Startups / Business in Emerging Technology. From Robotic Limbs to Getting Angel Investment, from Biotech to Intellectual Property: http://www.TechEmergence.com Interested in the Future of Humanity and the Ramifications of Emerging Tech? Sentient Potential Covers the Ethical Considerations and Future Projections at the Crossroads of Technology and Consciousness: &amp;amp;nbsp;http://www.SentientPotential.com </description>
  <author_name>The AI in Business Podcast</author_name>
  <author_url>http://emerj.com</author_url>
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