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  <title>Building The Ultimate Marketing Engine with John Jantsch</title>
  <description>This week, we dive into a great book by renowned small business expert and author, John Jantsch. It's called &amp;quot;Building the Ultimate Marketing Engine,&amp;quot; and if you are looking to rev up your holiday sales this season, you will want to pay close attention during this episode. John drops some serious nuggets in world-class customer service and taking your business to the next level. We also share our next Founder's Narrative story by Laura Lady, Founder and CEO of FryAway.&amp;amp;nbsp; It's a cool story about a giant fat burg that clogged up the pipes in East London and inspired this SharkTank featured entrepreneur to take the leap as a small business owner.&amp;amp;nbsp; For any resources mentioned on the show today, visit our show notes over at&amp;amp;nbsp;experian.com/smbmatters.&amp;amp;nbsp;  &amp;amp;nbsp; Want to help us grow? Drop us an honest review and rating on whichever platform you are listening on. &amp;amp;nbsp; FOLLOW US  Threads&amp;amp;nbsp; Twitter Instagram Facebook Pinterest LinkedIn  YouTube </description>
  <author_name>The Small Business Matters Podcast</author_name>
  <author_url>https://www.experian.com/blogs/small-business-matters/</author_url>
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