1 rich Libsyn https://www.libsyn.com 300 600 Guy Duncan is a man of many Chuck Taylors. Several dozen, actually. Which is fitting, since the Coca-Cola Global Creative Director is always stepping foot on a new continent, managing Coca-Cola, Diet Coca-Cola, and Coca-Cola Zero &amp;ndash; the trilogy of Coca-Cola brands &amp;ndash; and overseeing all major international marketing, advertising, and content initiatives, including worldwide events such as the Olympics and World Cup. Coca-Cola, consistently ranked as the world's top global brand, has championed marketing based on its &quot;Open Happiness&quot; and &quot;Share a Coke&quot; campaigns, as well as its &quot;2020 Vision&quot; for innovation, design, digital engagement, and branded communications. Its most popular YouTube commercials typically feature a vending machine and spontaneous stunts, like dance-offs and singing competitions. In some cases, the machines have been placed in areas where political and social upheaval prevent Coca-Cola consumers from face-to-face interactions, therefore attempting to bring peace. On this episode of On Branding, Guy tells us how Starsky &amp;amp; Hutch introduced him to the facets of brand storytelling, why placing the consumer as a hero in Coca-Cola's offbeat advertising makes an impact beyond geography or language, and what the challenges are to being the world&amp;rsquo;s most highly ranked creative director. On Branding http://www.phase3mc.com/on-branding/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/2760283/height/300/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="300" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/7031565