1 rich Libsyn https://www.libsyn.com 90 600 Not all actions that companies take in the name of ESG are controversial. How do some companies manage to seamlessly integrate ESG initiatives into their brand messaging while others get accused of superficial &quot;greenwashing&quot; or &quot;rainbow-washing&quot;? In this episode of Hearsay, Michael Maslansky, Will Howard, and Keith Yazmir discuss the delicate balance of serving stakeholders while remaining authentic and credible. HearSay: Lessons in Effective Communication &amp; Messaging https://www.maslansky.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/27591882/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/27591882