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#127: Liz Wilcox makes your emails better.
Email is still the best way to market to your audience.  It builds familiarity, establishes authority and trust.  It can also be horribly misused and cause a lot of ill will when done wrong.  This week I talk to Liz Wilcox who teaches online business owners how to make email genuinely effective.  Liz shares how to build a great welcome series.  Explains why we should stop using the word “copy” and shows me that I’ve been making email much too complicated.  This talk was a big help to me and I hope it saves you as much time as it’s saving me.   Timestamps: 01:36- A strange background 04:54- Lose the word ‘Copy” 14:10- It’s a newsletter not a novel 24:06- Repeating yourself 39:44- The biggest mistakes people make with email 41:55- Outsourcing your emails 46:20- Getting people to reply   Want to contact Liz?  Visit her site: https://lizwilcox.com/ Instagram: https://www.instagram.com/thelizwilcox/ Facebook: https://www.facebook.com/The-Liz-Wilcox-103239837942432   If you need help with your small business or agency contact the Reynolds Online Agency: http://www.reynoldsobm.com Join Kellys’ facebook community here: https://www.facebook.com/reynoldsobm/ To get on the waiting list for Kelly’s group coaching program click here: http://www.reynoldsobm.com/gyat
The Get Your Act Together Podcast
https://reynoldsobm.com/podcast/
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