1 rich Libsyn https://www.libsyn.com 90 600 In this episode, B2B International’s Head of Growth, Nick Hague, is joined by LinkedIn’s Kristen Johanson, to discuss how to build B2B technology brands that shine using key learnings from LinkedIn’s 8th Annual Technology Buying Report, Brand to Buyer. Read the full Brand to Buyer report - https://business.linkedin.com/marketing-solutions/success/tech-buyer-research-report Learn more about the 95/5 rule discussed in today’s episode - https://business.linkedin.com/marketing-solutions/b2b-institute/b2b-research/trends/95-5-rule B2B Insights Podcast http://b2binsights.libsyn.com/website <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/26870292/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/152182917