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  <title>Ep 199 - Your brand isn't just a logo</title>
  <description>We sat down with Ben &amp;amp;amp; Brooklyn from Matter Marketing, to discuss issues personal trainers have with their brand and their marketing - unfortunately it's probably not the algorithm's fault - so what's the missing link in your business' image? https://instagram.com/matter_marketing This week's topics: 1. From 9-5 to an online business 11:51 2. Create community with vulnerability 26:45 3. Don't mistake branding for marketing 50:54 4. Treat your business like your training 1:07:31 5. Provide value, the leads will come 1:20:00 Check out Standout PT &amp;amp;amp; our mentorship: https://stcfitlearning.com/programs As always, if you have any questions or suggestions, feel free to drop a comment or get in touch! </description>
  <author_name>Beyond The Gym Floor</author_name>
  <author_url>https://stcfit.com</author_url>
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