1 rich Libsyn https://www.libsyn.com 90 600 David Allison is creator of the Valuegraphics database, and as of recording this interview, is closing in on his one millionth in-depth survey making his dataset iron clad. Allison is the first person in history to have built a tool allowing us to precisely communicate and position our message in a way others are neurologically wired to hear and understand.&amp;nbsp; Much of failed startups, wars, and broken relationships stem from bad communication resulting from misalignment and misunderstanding of others' values. Allison believes the valuegraphics databse is a great tool for marketers, allowing them to tap into new markets in a way not possible historically, but also believes this can change the world.&amp;nbsp; Traditionally, we've relied on poor demographic data to understand groups. But demographic groups rarely agree on anything. What groups do agree? Groups identified by values.&amp;nbsp; See the full show notes and a video message from Allison to listeners of the show at https://justinkbrady.com/david-allison-death-of-demographics&amp;nbsp; The Justin Brady Show https://www.justinbradyshow.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/26594469/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/150441687