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#123: Kristina Pierce- What to Do Before You Pay For Ads
Ads!  The average American sees between 4000 and 10,000 every day.  Most of them are junk.  Some of them work.  Marketing isn’t black magic, it’s a process you can be better or worse executing.  Today I talk to Kristina  Pierce who, for 25 years has been crafting, buying, and monitoring ads across a wide variety of media.  From her HQ in upstate New York, Kristina now runs Pierce Media, an ad agency specializing in social media ads for service based businesses.   Kristina knows a tremendous amount about advertising and happily shares with me details about strategy, the math of advertising, and deep geek stuff about the platforms.  Don’t just listen to this, bring a pencil.   Timestamps: 02:03- The conversation that happens before you buy ads. 07:20- People make decisions in a certain way. 12:42- Get yourself some specialists. 22:29- Testing Your offer 34:45- Vanity metrics 40:20- Pinterest, Bing & other useful forgotten platforms   Want more from Kristina?  Visit her site or on social media: Website: www.kpiercemedia.com FB: www.facebook.com/kpiercemedia IG: www.instagram.com/piercemedia Linked: www.linkedin.com/in/kristinapiercemedia   If you need help with your small business or agency contact the Reynolds Online Agency: http://www.reynoldsobm.com Join Kellys’ facebook community here: https://www.facebook.com/reynoldsobm/ To get on the waiting list for Kelly’s group coaching program click here: http://www/reynoldsobm.com/gyat  
The Get Your Act Together Podcast
https://reynoldsobm.com/podcast/
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