1 rich Libsyn https://www.libsyn.com 90 600 Matt Ranta, head of practice at Nimble Gravity, joins Tim for a discussion on how companies can and should improve their digital interactions with customers, whether they are B2B or B2C. Whether it's in email messages or web pages, details matter. 03:47 The importance of proofreading marketing email messages. 08:03 Use new image formats like webp and AVIF to increase speed of a website and its SEO. 17:06 Test a website with browsers besides Chrome, which not everyone will use. 22:00 Competitive intelligence tools and keywords 25:30 The useful website evaluation optimization tool https://pagespeed.web.dev/ 28:20 In 2023 people are still not labeling images with alt tags 30:20 Allowing content to be buried deep because of not using pagination properly on web pages 35:34 Disavowing bad back links from undesirable sites you may not want to be associated with, and/or a website that is a link farm 40:22 Do not hide the search bar on the home page or other pages.&amp;nbsp; Make sure to read Matt's excellent article 10 Opportunities for Improving Your Digital Performance. Design Critique: Products for People http://www.designcritique.net <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/26570424/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/26570424