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  <title>BizQuikie - What Job are you Hiring for?</title>
  <description>Welcome to the BizQuik podcast, where we help entrepreneurs and business owners navigate the ups and downs of running a business. I'm your host, Julie Traxler, and in today's episode, we'll be discussing a concept from Clayton M. Christensen's book, &amp;quot;How Will You Measure Your Life?&amp;quot; called &amp;quot;What Job are you Hiring for?&amp;quot; &amp;amp;nbsp; According to Christensen, understanding the job your customers are trying to accomplish is crucial for creating a successful product or service. It's not just about selling a product or service, it's about helping your customers achieve their goals. &amp;amp;nbsp; For example, let's say you own a coaching business. Your clients aren't just hiring you to give them advice, they're hiring you to help them achieve a specific goal. Maybe they want to increase sales or improve their communication skills. Understanding the job your clients are hiring you for will help you create a more effective solution that meets their needs. &amp;amp;nbsp; The same goes for any business. Whether you're selling a product or service, understanding the job your customers are trying to accomplish is key to creating a successful business. You're gonna focus on the job to be done. You can then create a more effective solution that meets the needs of your customers. &amp;amp;nbsp; As entrepreneurs and business owners, it's easy to get caught up in the day-to-day tasks of running a business. But it's important to take a step back and ask yourself, what job are my customers hiring me for? By understanding your customers' needs and goals, you can create a business that truly meets their needs. &amp;amp;nbsp; So, take some time to think about the job your customers are hiring you for. Are you meeting their needs? Are you providing a solution that truly helps them achieve their goals? By focusing on the job to be done, you can create a more successful and fulfilling business for yourself and your customers. &amp;amp;nbsp; That's it for today's episode of BizQuik. Thanks for tuning in, and we'll see you next time. &amp;amp;nbsp; Themes: Sales, Coaching, Problems, Solutions, Customers &amp;amp;nbsp; Support our show by visiting our Patreon page (https://www.patreon.com/BizQuik) &amp;amp;nbsp; Shout out to FeedSpot (https://blog.feedspot.com/small_business_podcasts/) - The internet's largest human curated database of blogs and podcasts. &amp;amp;nbsp; Need some help with customer service or social media management?&amp;amp;nbsp; Check out Certivium (https://www.certivium.com/) &amp;amp;nbsp; Find out everything you want to know about us and our businesses on our website SBPACE.com.&amp;amp;nbsp; You can also find us on the following social media platforms: &amp;amp;nbsp;  Facebook (SB PACE) Instagram (@sb.pace) LinkedIn (@sb-pace) TikTok (@sb.pace) YouTube&amp;amp;nbsp; (SB PACE) &amp;amp;nbsp; If you like our intro, hit up Pat Hilton on Instagram (@pathiltonlive) &amp;amp;nbsp; You can buy our book, Seriously?&amp;amp;nbsp; Now What?!&amp;amp;nbsp; A Small Business Guide to Disaster Preparedness, on  Amazon. &amp;amp;nbsp; BizQuik is a Traxler-Harris production. #Podcast #entrepreneurship #startup #businessowners #businesscoach&amp;amp;nbsp; &amp;amp;nbsp; </description>
  <author_name>BizQuik</author_name>
  <author_url>https://www.sbpace.com/bizquikpodcast-about</author_url>
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