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  <title>40: Pricing Strategies with Maryanna Staerk</title>
  <description>Do you ever wonder where to even start when pricing food in the cafeteria? Or maybe you're worried about pricing questions showing up on the RD Exam.&amp;amp;nbsp; Knowing how to price items is challenging. There's a lot of moving parts. You want to make a profit and sell your items but you don't want to price too high where it negatively impacts your sales.&amp;amp;nbsp; In this episode, my guest Maryanna Staerk shares her experience working as a Registered Dietitian (RD) in a Food Service Director role and how she approaches pricing of products in the cafeteria. She also shares a little about her journey as a dietitian and her recent journey into entrepreneurship. You can find Maryanna at www.geneticnutritioncounseling.com This is what you'll learn in this episode:  A review of what break-even point means and the variables considered when calculating the break even point What's meant by mark-up and how to get a baseline price using the mark-up method What Prime Cost method is and how it differs from the break even point Strategies for running promotions and specials  Here's a glance at this episode:&amp;amp;nbsp; [04:40] A review of break-even point, what it is and why it's a good starting point [09:23] The challenges of food shortages with managing menu items [11:06] What the mark-up method is and how to calculate it [14:00] Strategy to adjust the cost of an item in the cafeteria [15:00] How leadership can impact the way you run your business including pricing and items you prepare and advertise [17:45] What the prime cost method is for pricing items - when to use this strategy and why it's more effective [19:40] The main differences between break-even and prime cost pricing method [21:20] How to run promotions and specials which get your customers excited to keep coming back for more...and how promotions help with inventory control [28:39] Maryanna shares a great example on how to promote a special (Reminder: Support Local Business) And I give a shout out to a new RD who just passed the exam! </description>
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