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  <title>Natalie Gordon: CEO and Founder of Babylist</title>
  <description>   Most venture-funded startup founders begin their journeys with grand ambitions&amp;amp;nbsp;from the outset. Such was not the case with Natalie, who started Babylist in 2011 to improve upon her own experience setting up a baby registry while expecting her first child. Now almost a dozen years later, she has both a tween and a company who are maturing rapidly.&amp;amp;nbsp; &amp;amp;nbsp; From those humble beginnings Natalie turned her side hustle into a force in online commerce, where Babylist now manages a registry&amp;amp;nbsp;for nearly half of expecting parents in the U.S. Her lessons learned and plans for future growth will inspire anyone who has a side project that they dream could one day become their main thing. Her personal growth, from engineer &amp;amp; expecting mother into CEO, and the growth of Babylist from side hustle to juggernaut, both offer models for personal and professional development that the rest of us can follow.    </description>
  <author_name>Next Legacy Perspectives</author_name>
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