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  <title>Why you need a Resident Lifetime Value metric and how to use it</title>
  <description>Why you need a Resident Lifetime Value metric and how to use it &amp;amp;nbsp; Can your prospective residents connect with your existing ones? Is there a benefit to enabling this and moving beyond simple online reviews? And what does this have to do with resident lifetime value? Join us as we talk with Zach Sloan, Co-Founder &amp;amp;amp; Chief Sales Influencer for Rentgrata, as we dig into how you can use social proof to maximize your resident relationships and decrease cost per lead. &amp;amp;nbsp; This is a production of Habanero Media&amp;amp;nbsp; </description>
  <author_name>The Resident Experience Podcast</author_name>
  <author_url>https://www.gozego.com/podcast</author_url>
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