1 rich Libsyn https://www.libsyn.com 90 600 Grant Johnson is a 4x CMO with a proven track record of more than doubling revenues and scaling businesses, building high-performance teams, and transforming global companies, from early stage to multi-billion-dollar enterprises, including: Emburse, Cylance, Kofax, Pegasystems and Symantec. Grant has been a key member of executive teams, driving growth, helping integrate more than 20 acquisitions, and fostering liquidity events valued at more than $10 billion.&amp;nbsp; Grant’s a full stack marketer with expertise in all key functions, including brand, channel, customer, demand, operations, product, and Web marketing.&amp;nbsp; His passion is for developing talent and he’s gratified that more than a dozen of his former staff have progressed their careers to become heads of marketing and CMO’s. What you’ll learn about in this episode: How to balance building strong brand loyalty and driving the demand that you need for growth Best tactics to build your brand in the B2B space&amp;nbsp; How to bridge the gap between sales and marketing in B2B and ensure a smooth handoff Marketing differently based on a company’s stage, whether it’s orgs in growth, acquisition, or integration Common pitfalls CMOs face Why the relationship with your CEO is so important and how can someone build it Additional resources:&amp;nbsp; Avoiding CMO Pitfalls Blog Post: Part 1 Avoiding CMO Pitfalls Blog Post: Part 2 Blog Site: CMO Mentor Grant Johnson LinkedIn Grant Johnson Twitter A Brave New’s Website A Brave New Podcast http://abravenew.libsyn.com/website <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/25243263/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/25243263