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  <title>385: What I Learned In the First 60 Days as CMO in a Fast-Growing Start-Up Brand</title>
  <description>A couple of months ago Lily started a new role as CMO at an early-stage eComm brand. And it’s been a crazy first 60 days as CMO - she stepped in at the beginning of Q4. What You’ll Learn From This Episode:  A strategy to balance long-term growth needs with immediate fire drills&amp;amp;nbsp; Laying the groundwork for 2023&amp;amp;nbsp; How to build a customer archetype&amp;amp;nbsp;  Resources:  7-Figure Founder (Get Austin Brawner's help &amp;amp; scale to 7 figures) @BrandGrowthX on Twitter  Review or subscribe on iTunes  </description>
  <author_name>The Ecommerce Influence Podcast</author_name>
  <author_url>http://www.ecommerceInfluence.com</author_url>
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