1 rich Libsyn https://www.libsyn.com 90 600 If you’re yet to adopt the new social media kid on the block, this week we give a rundown of the BeReal social media app - what it is, who is using it and how brands are embracing it as a marketing channel. It’s nice to (finally) see an authentic, unfiltered, ad-free social app but only time will tell whether it will stick around. Meta and TikTok are already creating similar in-app functionality to stay competitive… &amp;nbsp; Do you use BeReal? What’s your hot take? Let us know on socials…&amp;nbsp; Instagram LinkedIn See you next week, marketing mates! Belle &amp; Liz.&amp;nbsp; &amp;nbsp; If you’re enjoying the podcast we’d love to hear from you. Please leave us a review on Spotify or Apple Podcasts. Your Marketing Mates http://yourmarketingmates.libsyn.com/website <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/25209057/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/133923813