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  <title>202 - Why Play is Important! A Chat with Mattel's Top Researcher!</title>
  <description>What a fun show!
We&amp;amp;rsquo;re joined today by Dr. Michael Shore, Vice President of Global Consumer Insights at&amp;amp;nbsp;Mattel&amp;amp;nbsp;&amp;amp;ndash; the brand behind icon products including Barbie, Hot Wheels, American Girl, Polly Pocket and Fisher-Price. Dr. Shore&amp;amp;rsquo;s world revolves around kids&amp;amp;rsquo;, parent&amp;amp;rsquo;s and adults&amp;amp;rsquo; attitudes towards toys and play. And he&amp;amp;rsquo;s here today to share insights with you:
&amp;amp;bull; What&amp;amp;rsquo;s so special about play&amp;amp;bull; How and why kids experience different kinds of &amp;amp;ldquo;fun&amp;amp;rdquo;&amp;amp;bull; How to discover your own child&amp;amp;rsquo;s prefer style of play&amp;amp;bull; The importance of playing with parents&amp;amp;bull; Are there &amp;amp;ldquo;gender-specific&amp;amp;rdquo; types of play?&amp;amp;bull; How play helps build character&amp;amp;bull; How parents can create simple play opportunities every day&amp;amp;bull; The future of play in your family
So consider today&amp;amp;rsquo;s show your recess for the day. Stick around. We&amp;amp;rsquo;re going to have fun.
References from this Podcast:
Mattel's Website


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  <author_name>Bobblehead Dad Parenting</author_name>
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