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  <title>378: More Does Not Equal Better: How to Build a Better Brand By Operating Simply</title>
  <description>Build a better brand by staying focused and paying attention to the opportunities, and eliminate shiny object syndrome. The truth is more does not equal better.&amp;amp;nbsp; Max Rast is the founder of Klar, a data tracking and reporting software. Max built this software after his experience as a CMO at a fast-growing food and beverage DTC.&amp;amp;nbsp; He was obsessed with spreadsheets and trying to build a clear picture, without getting bogged down in all the tiny details of attribution and the millions of data points available to eComm marketers.&amp;amp;nbsp; What You’ll Learn From This Episode:  When international expansion is a good idea for scale How to think about influencers and track the revenue they bring in How to simplify your KPI sheet and metric tracking to build a better brand  Resources:  7-Figure Founder (Get Austin Brawner's help &amp;amp; scale to 7 figures) @BrandGrowthX on Twitter  Review or subscribe on iTunes  </description>
  <author_name>The Ecommerce Influence Podcast</author_name>
  <author_url>http://www.ecommerceInfluence.com</author_url>
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