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  <title>Ron Adner on his recent, acclaimed book 'Winning the Right Game'</title>
  <description>In this episode of Off The Shelf John Metselaar invites Ron Adner to discuss his recent, acclaimed book “Winning the Right Game: How to Disrupt, Defend, and Deliver in a Changing World”.&amp;amp;nbsp; The conversation uncovers insights on how to thrive in today’s reality of ecosystem innovation.&amp;amp;nbsp; In this environment, “Winning” takes on a very different meaning.&amp;amp;nbsp; It’s about taking an expansive view of your industry breaking through historical boundaries and then creating integrated solutions and value propositions for your customers, in partnership with others.&amp;amp;nbsp; You win by building ecosystems (and not ego-systems) through alignment, relationships, collaboration, and trust. </description>
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