1 rich Libsyn https://www.libsyn.com 90 600 “What you love is probably what you're gonna be good at.” Welcome to the All-In-CEO podcast with host, Sanyika ‘The Firestarter’ Street with his guest, Erik Oberholtzer. Erik is the co-founder of Tender Greens, a pioneering fine casual brand founded in Los Angeles, CA in 2006 with a mission to democratize good food. Erik is the author of Ten Year Plan. In 2019, he joined Cohere as an advisor to founders of conscious brands as they navigate the headwinds of scale. &amp;nbsp; In today's episode, Erik will enlighten you on the cultural and environmental damages that we are now experiencing. He will guide you on the roadmap to growth with an emphasis on culture, supply chain integrity, and long-term strategic planning. &amp;nbsp; Tune in to the show now to explore: &amp;nbsp; The two aspects of any high-performing individual or organization What is cultural care Erik's core identity Why is it valuable to have a 10-year plan? Timestamps: &amp;nbsp; [00:55] Introduction to Erik Oberholtzer [03:20] The cultural and environmental damage [03:59] An opportunity to heal and regenerate [04:54] Erik's company offers pathways to wellness [06:24] The aspiration of Erik to create an impact on the culture [06:40] Measurable against standards or measurable against past performance [08:05] Create a culture of care [08:53] How Erik helps the other entrepreneur to get into a space where they care about creating a culture [09:56] Dedications are not living in the business today [12:14] If you're not in alignment, it's hard to honor your work completely [13:17] Erik's transformation through the past years to become he is now [14:56] Using nature as a teacher [16:23 Grounded in food but not limited to food [22:59] The idea of a 10-year plan [23:44 Alignment only happens when there is clarity [26:54] The alignment, integrity, and navigational system of TYP company [29:55] Closing message &amp;nbsp; Connect with Sanyika: &amp;nbsp; Linktr.ee | https://linktr.ee/theallinceo Facebook | https://www.facebook.com/theallinceo Instagram | https://www.instagram.com/theallinceo/ Youtube | https://www.youtube.com/c/SanyikaTheFirestarterStreet Linkedin |https://www.linkedin.com/in/firestarterlive&amp;nbsp; &amp;nbsp; Connect with Erik: &amp;nbsp; Website | https://cohere.city/ Instagram | erikoberholtzer LinkedIn | https://www.linkedin.com/in/erik-oberholtzer LinkTree | @erikoberholtzer &amp;nbsp; Connect with the All-in-CEO: &amp;nbsp; Website | https://theallinceo.com/ THE ALL-IN CEO https://theallinceo.com/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/24457743/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/24457743