1 rich Libsyn https://www.libsyn.com 90 600 Ross Ledbetter &amp;amp; Cheryl Reeder are third-generation owners of Reeder’s Auto and Tire in Tulsa, Oklahoma.&amp;nbsp; They purchased the station nearly 15 years ago and have continued to build the brand Midtown knows today.&amp;nbsp; Reeder’s sets itself apart because of its customer service, fueling options, highly skilled auto repair technicians, and in-house chef. In this episode, Ross and Cheryl discuss how Reeder’s is keeping up in a growing market, the division of labor between them, and the possibility of a second station. Additionally, Cheryl shares her experience growing up in the business, and her vision for creating a one-of-a-kind destination for Tulsa. Ledbetter and Reeder also break down their social media presence and how that has influenced visitors to the store. They also shed light on how they partnered with local restaurants to serve gourmet food options. Connect with Cheryl &amp;amp; Ross: Connect with Ross on LinkedIn Connect with Cheryl on&amp;nbsp;LinkedIn Resources Mentioned: Visit Reeder’s Website Follow them on Instagram Like Reeder’s on Facebook Check out their TikTok This episode is now on Apple Podcasts, Google Play, Spotify, Stitcher, or wherever you listen to podcasts. You can also listen via the podcast player embedded above. Make sure to&amp;nbsp;SUBSCRIBE&amp;nbsp;to “How That Happened” to receive our latest episodes every two weeks, learn more about our guests, and collect resources on how to better run your business. How That Happened https://www.howthathappened.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/24401478/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/000000/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/136723878