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  <title>S5E2 - Oops emails! Why and when you need them…</title>
  <description>Being in marketing, we have all experienced that dreaded “oops” moment after we’ve hit send on an important email - forgetting to link an attachment, typos in the subject line, broken links, sending to the wrong email segment…we could go on. After you’ve taken a big breath and identified the mistakes in your campaign, the first step is determining whether it needs a response - will you send a follow-up email, apologise on social media, send a physical apology letter, or do all of those things?&amp;amp;nbsp; One of the best things you can do is be prepared. Have steps in place for if and when these facepalm moments happen, particularly if it’s a time-sensitive campaign.&amp;amp;nbsp; Tune in now (and thank us later).&amp;amp;nbsp; Belle &amp;amp; Liz. x  Connect with us:  Instagram Linkedin  &amp;amp;nbsp; </description>
  <author_name>Your Marketing Mates</author_name>
  <author_url>http://yourmarketingmates.libsyn.com/website</author_url>
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