1 rich Libsyn https://www.libsyn.com 90 600 Are you having trouble with branding your business?&amp;nbsp; Maybe you've gotten tired of the whole process. You wonder if you need to bother with branding at all.&amp;nbsp; That's because you may be trying to &quot;brand like the big guys.&quot;&amp;nbsp; As a small, service-based business, you can't use the same approach.&amp;nbsp; You'll learn... ...why big companies use brands like a beach towel (and solopreneurs can't) ...why your brand starts AFTER you drop the beach towel and go into the water. ...what you, as a small business, have to communicate when the brand is YOU My book on Amazon:&amp;nbsp; Grow Your Business One Story At A Time. FREE GUIDE to business branding: You can download here. Course: Brand your business with stories.&amp;nbsp; Visit my website, http://CathyGoodwin.com, for more resources - free and for sale.&amp;nbsp; Don't forget to rate and review this podcast episode!&amp;nbsp; Strategic Storytelling http://CathyGoodwin.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/23820923/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/23820923