1 rich Libsyn https://www.libsyn.com 90 600 What I know is that goal mapping&amp;nbsp;not journey mapping is a new way of leading, uniting your organization and earning the right to customer driven-growth. Goal mapping will drive you to reflect on new customer-driven KPIs. Thinking about: how will you operationally measure the outcome metrics that will earn their goals? Not just asking them how we did or how satisfied they are. And also recognizing in a B2B standpoint, what are you doing to help them achieve their goals? The Chief Customer Officer Human Duct Tape Show http://customerbliss.com/podcast <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/23605922/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/1a97bb/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/131069963