1 rich Libsyn https://www.libsyn.com 90 600 Very welcome to the Voice Of Success with myself Sophie Hedestad. In this episode I will be talking about building a kick ass brand with my guest Gwen Lafage. What defines a strong brand and can all companies build a strong brand? In companies and especially in marketing we talk about you cannot manage what you cannot measure. What is Gwens point of view on measuring brand? We will also talk about defining your brand category and why that is important. Gwen works for hyper-growth company Sinch, they went from 800 people to 4000 in a year. With this hyper growth, what challenges might that cause a brand? Enjoy! Ready Set Goal http://voiceofsuccess.libsyn.com/website <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/23577809/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/130899350