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  <title>Farmer Case Study: Bluegrass Beef Marketing Strategy</title>
  <description>Get my new weekly marketing roadmap when you subscribe to my email newsletter. I LOVE interviewing other farmers who are GREAT at marketing. Sometimes, the best way to grow our own&amp;amp;nbsp; marketing strategy is to see what other farms are doing. Today's guest is Melissa Ballard of Bluegrass Beef in Kentucky. She has managed to build a growing, profitable farm business by attracting the right kind of client, telling her farm story, building a compelling offer, and turning them into repeat buyers. She also had a moment in her journey where she changed her mindset and claimed some ownership in her business' success -- one of the strongest parts of this interview. Whether you're a beef producer or a vegetable farm, there's lots of advice hiding in this episode about how to market and sell your product like a boss. </description>
  <author_name>My Digital Farmer | Marketing Strategies for Farmers</author_name>
  <author_url>http://www.mydigitalfarmer.com</author_url>
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