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  <title>PUBCAST: How to Get People Talking About Your Brand with John Haydon</title>
  <description>John Haydon stopped by the Social Media Pubcast this week, and the result is a power packed 45 minutes about Facebook marketing. John and I met at an NTEN conference in Atlanta about four years ago, and he's also a very big reason why I'm doing what I'm doing today. Listen for more on why. Following are some of the topics we discussed:  The advantage of non-profits: Giving people meaning Differences and similarities in approach to and struggles with Facebook between non-profits and for-profits Facebook Insights and the stats that matter (Demographics, Talking About This, Frequency) Promoted Posts  Here are links to a few of the things mentioned on this show:  Alex's Lemonade Stand Foundation Facebook Insights Helper A video on overcoming adversity Social Media Fundraising Club Facebook Marketing for Dummies  You can find John in the following places:  JohnHaydon.com @JohnHaydon on Twitter Facebook.com/inboundzombie  Don't forget to subscribe, rate and review on iTunes or wherever you listen! </description>
  <author_name>The Pubcast with Jon Loomer</author_name>
  <author_url>https://pubcast.jonloomer.com/</author_url>
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