1 rich Libsyn https://www.libsyn.com 90 600 Certain story templates are more effective when it comes to attracting more clients and generating more sales. Is it because they create more intense conflict?&amp;nbsp; The surprising answer is, &quot;No.&quot; In his book, Story Paradox, Author Jonathan Gottschall reveals a stunning fact: the higher the level of poetic justice on a TV show, the higher it performs in the ratings.&amp;nbsp; In this episode of Strategic Storytelling, you'll discover the real reason these stories work...and you'll be able to apply these insights to your own business.&amp;nbsp; &amp;nbsp; Jonathan Gottschall's book, The Story Paradox explores the darker side of storytelling. My ebook, Grow Your Business One Story At A Time, explains how to use storytelling purposefully for business growth.&amp;nbsp; Visit my website for more resources. &amp;nbsp; …&amp;nbsp; Strategic Storytelling http://CathyGoodwin.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/23331803/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/23331803