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  <title>Forget the CEO.  The CHO might be the most vital part of your business.  That's an interesting idea.</title>
  <description>&amp;amp;nbsp;You see, the CEO is all about the business, but the CHO is all about the customer, the client, and the people who actually make the business successful.&amp;amp;nbsp; So today I'm gonna tell you a couple of my favorite stories about how your organization, your business, and even the cause that you believe in, will do better if you start thinking differently.&amp;amp;nbsp; Remember, the key to success is BE DIFFERENT, and here is a way to do that in a way that will make a big difference. </description>
  <author_name>Inconvenient Ideas with Stan Hustad...the Radio Man</author_name>
  <author_url>https://witradio.net/</author_url>
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