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  <title>If Social is Part of Your Marketing Strategy, You Have to Pay to Play</title>
  <description>Gone are the days where businesses can market themselves on social media without an ad budget. So how much should a business spend on social advertising? Where exactly should those dollars go? What are reasonable expectations when it comes to results? These questions and more are answered on this episode of Authentically Social!&amp;amp;nbsp; </description>
  <author_name>Authentically Social</author_name>
  <author_url>https://coreyperlman.com/</author_url>
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