1 rich Libsyn https://www.libsyn.com 90 600 Melanie Johnson &amp;amp; Jenn Foster owners of&amp;nbsp;Elite Online Publishing, interview&amp;nbsp;Kate DiLeo about how to build your brand to represent your message. Kate is an “accidental brand strategist” who originally intended to pursue a PhD in Anthropology, yet discovered the power of branding during her first sales job. In the pursuit of making quota, she realized she needed to cut through the noise with a message that would compel prospects to want to have a conversation. Kate overcame, honed her craft, and went on to successfully manage millions in pipeline by throwing out the long monologue sales scripts and unsubscribing leads from complex story-based marketing campaigns. Instead, she delivered a simple pitch that invited prospects to engage in a compelling conversation by sharing what she did, how she could solve their problem, and how she differed from the competition. Learn More Here Elite Expert Insider http://elite.libsyn.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/23037458/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/23037458