1 rich Libsyn https://www.libsyn.com 90 600 Becoming an author and publishing a book can be very fulfilling and it can be an excellent addition to your content strategy. But, it's important to identify why you're writing it; are you growing your business, leaving a legacy, or using it as a lead generation tool? Join Samantha and her guest, Alinka Rutkowska, CEO of&amp;nbsp;Leaders Press, as they discuss the process of book writing and the importance of&amp;nbsp; identifying the right size, scope and market place for a book to be a successful marketing tool. Unleash Possible http://marketingadvisorynetwork.com/resources/unleash-possible-podcast/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/23019461/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/23019461