1 rich Libsyn https://www.libsyn.com 90 600 Today we’re talking about love—but not in the way you think. We’re looking at the intersection of product and a timeless human experience: falling in, and out, of love. Forget couples counseling as you know it. Ours co-founders Liz Earnshaw, Jessica Holton, and Adam Putterman are using their relationship wellness platform to reduce stigma and build “software for love.” In conversation with Christian &amp;amp; Meghan, the Ours founders will help you cherish the couple experience (and building great products) all over again.&amp;nbsp; &amp;nbsp; For more insights on how product is shaping modern health and wellness, revisit our series on Health Tech.&amp;nbsp; Follow us on LinkedIn and Twitter to see the latest in Better Product, a show part of the Better Product Community powered by Innovatemap. The community is the connection point for product leaders &amp;amp; practitioners to learn and share what it takes to design, build, market, and sell better products. Learn more at betterproduct.community. Takeaways Experience-driven products keep people at the center of tech.&amp;nbsp; A brand plays a big role in reducing stigma around health products.&amp;nbsp; Try a consumer look that will get your audience excited.&amp;nbsp; Use symbolic language to show your audience the bigger picture. Things To Listen For [2:00] Introductions &amp;amp; our fave love stories, from Jim &amp;amp; Pam to Bride Wars [8:00] How the idea for Ours was born from personal experiences in relationship counseling, from the patient and therapist POV&amp;nbsp; [8:30] The intention: make couples therapy something worth celebrating&amp;nbsp; [9:30] Why couples therapy can be like going to a spa or yoga retreat&amp;nbsp; [10:30] The role of technology in creating better therapy, from patient onboarding to tracking&amp;nbsp; [13:00] There are enough therapists in the world, but not enough ways to get connected with the patients who need them [13:30] The difference between proactive and reactive couples therapy&amp;nbsp; [15:00] What it means to create an experience-driven product [16:00] Ours should feel like a hot yoga class: challenging but worthwhile [16:30] How Ours blends live guided sessions with asynchronous “loveware”&amp;nbsp; [19:30] How the Ours brand breaks down barriers to relationship wellness [20:30] Balancing playfulness &amp;amp; expression in the Ours brand with sincerity&amp;nbsp; [24:00] Making relationship wellness normal by making it public&amp;nbsp; [27:30] Why Ours primarily focuses on engaged couples&amp;nbsp; [33:30] “Our closest relationships are the number one predictor behind health and happiness” Better Product https://betterproduct.community <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/22987310/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/126737186