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  <title>CarlGould-#70secondCEO- What Drives a Business Part 1</title>
  <description>Discover the force that drives the performance and value of a business. #70secondCEO&amp;amp;nbsp; Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So what drives a business up and down in the success cycle? Well, there was a study done by NYU in 1978, where they researched and studied 3,500 businesses and they found that in those businesses in 1978, there was a 95% correlation between the value of the business and its balance sheet, meaning the numbers, so the numbers of the balance sheet, correlated 95% with the overall value of that business. Let's fast forward to the new millennium. There is now a 28% correlation between the numbers on the balance sheet and the value of that business. What has changed, where's the other 72%? What is the 72% that drives performance and value of that business? Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO. </description>
  <author_name>Carl Gould #70secondCEO</author_name>
  <author_url>https://www.carlgould.com</author_url>
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