1 rich Libsyn https://www.libsyn.com 90 600 It’s no secret that a shared purpose is crucial for the success and longevity of an organization; in fact, purpose-driven companies grow three times faster than their competitors, all while enjoying higher rates of customer and employee satisfaction. Yet when it comes to envisioning and creating a Corporate Soul, far too many companies are left in the dark. My first book Building Corporate Soul -Powering Culture &amp; Success with the Soul System™ will be published by FastCompany Press New York soon. It offers a clear roadmap for transforming the performance and value of organizations through practical and reality-tested approaches. Combining extensive research with my real-life experience as a co-founder, COO and CEO in building a company with soul, it reveals how to align value-creating employee behaviors with corporate strategy through understanding and shared purpose. Readers will discover my unique framework—The Soul System™—which enables leaders to maximize the impact of their workforce and gain the broad acceptance of society as a whole. https://buildingcorporatesoul.com/ https://www.linkedin.com/in/ralf-specht-b21b8529/ Be Real Show http://bereal.libsyn.com/podcast <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/22595618/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/124185728