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  <title>The Hidden Danger of Marketing Preconceptions</title>
  <description>Gathering customer insights is so important we’re doing a second show about it. In this follow-up podcast to my discussion with Sonia Sahney, I go into more detail about the time I literally went into people’s homes and watched them do their laundry. It’s taking customer insights to the extreme, and it’s a valuable lesson on how our preconceptions can negatively impact our marketing strategies. </description>
  <author_name>The Copernican Shift</author_name>
  <author_url>https://www.sprinklr.com/</author_url>
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