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  <title>Episode #2 What is Branding and What Do You Sell?</title>
  <description>This week's broadcast is two-part.&amp;amp;nbsp; First, we ask the question - &amp;quot;What is Branding?&amp;quot;&amp;amp;nbsp; Then, we ask &amp;quot;Who are you and what do you sell?&amp;quot;&amp;amp;nbsp; Listen as we cover the most misunderstood topic in all of business - Branding!&amp;amp;nbsp; We'll define what it is, what it isn't and how you can create the most powerful, cult-like brand in your industry.&amp;amp;nbsp; Then, we'll discover what you truly sell.&amp;amp;nbsp; Scott Deming will introduce these topics, cover them briefly, then play a fifteen minute keynote presentation in front of a live audience.&amp;amp;nbsp; This is an episode you'll want to listen to again and again! </description>
  <author_name>SuccessCast with Scott Deming</author_name>
  <author_url>http://successcast.libsyn.com/webpage</author_url>
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