1 rich Libsyn https://www.libsyn.com 90 600 #51. You will often see people producing content with the intent of simply getting information out there. Content that doesn’t have a purpose - or, more importantly, doesn’t teach the viewer something - is ineffective. To effectively sell your services through content marketing, you need the RIGHT content. You need to know what to emphasize and how to create content that delivers the right message. The best content will elevate you from the category of another person selling a service and into the expert position. Visit https://Jasonlinett.com/51/ now to view the complete show notes, watch the video podcast, and access a complete transcription. Today, I explore why the RIGHT content is essential and how changing your communication methods will improve client quality. I explore the different types of content you can produce and how you can choose the social media platforms most suited to your business. I provide tips on what to consider when creating content and share a roadmap to help you sell your expertise through content. I also share a quick-win strategy to help you close potential leads and the importance of being an educator for your customers. “If you want to change the quality of the clients you attract, you’ve got to change your communication in terms of how they get to you.” - Jason Linett This week on Hypnotic Language Hacks Podcast: Why you need to focus on the RIGHT content How to change the method of your communication to improve client quality Different types of content Choosing the best social media platforms for your business Tips on what to think about when creating content A roadmap for using content to sell premium A quick win strategy to help you close leads Why you need to step into the role of educator and expert for your clients The Two Content Pathways: They discover on their own (organic or paid) You curate it for them Key Phrases to Build Follow-Up Opportunities: My most successful clients are the ones who have been educated to make the best decision for themselves. What’s a good email address that I can send you a video that will answer most of your questions, plus the ones that even you haven’t yet thought to ask. Connect with Jason: Jason Linett’s Website Subscribe on YouTube Jason Linett on Instagram Jason Linett on Twitter Jason Linett on Facebook Jason Linett on LinkedIn Level Up Your Influence with the Video Influence System Are you ready to increase your influence, easily grab people’s attention, naturally build your authority and organically have your prospects wanting more from you - even before you make an offer? Then you need my new, step-by-step strategy called the Video Influence System. This is your opportunity - right now - to discover my highly effective, entirely free, on-demand workshop. The Video Influence System is specifically designed for coaches and course creators wanting to deliver premium value to their clients and receive premium value in return. In this free masterclass, you’ll learn… How to start your video to WIN attendance and video views How to teach others - without giving everything away How to organically change your buyer’s decision-making strategy The secret to NAILING your call-to-action ...and so much more! If you want a proven framework to boost your confidence and deliver value that inspires people to take action with you - head over to JasonInfluence.com to grab your free online influence masterclass now! Let’s Hang Out! Get Your FREE Private Access Pass! Do you want exclusive access to a thriving online community that is ready to help you grow your business? We have an incredible free online community that I'd love for you to join. Your free private pass is available right now at JoinInfluenceGroup.com If you want exclusive access to a thriving community ready to help your business grow, this is the place for you. Inside this free online community, you’ll get access to… Ethical persuasion for bigger sales Secrets of hypnotic influence for business Weekly live training events Help and support from people like you - coaches and course creators at the top of their game, leveling up their success You’ll be surrounded by coaches and course creators at the top of their game, leveling up their success with hypnotic influence for business. Join us today and JoinInfluenceGroup.com Unlock the Secrets of Hypnotic Influence for your Business Thanks for tuning into this week’s episode of Hypnotic Language Hacks Podcast. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify Share your favorite episodes on social media to help me reach more hypnosis professionals, like you. Join me in the Business Influence &amp;amp; Persuasion Facebook Group or follow me on Twitter, Instagram,&amp;nbsp; YouTube, and LinkedIn. 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